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From Stay to Story: Takeaways from Our Washington Innsiders Keynote

How can independent inns turn memorable guest experiences into word of mouth, media attention and new opportunities for discovery?

ON PR founder and president Erin Osborne explored that question in her keynote, “From Stay to Story,” at the Washington Innsiders annual conference on November 3 at Bush House Inn in Index. The presentation connected thoughtful hospitality with practical storytelling and PR strategies, including how properties can strengthen their visibility as travelers increasingly use AI to plan trips.

Here are the key takeaways.

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